1. Cases in promotional strategy
Title | Cases in promotional strategy |
---|---|
Author info | James F. Engel, W. Wayne Talarzyk |
Author | Engel James F. |
Co-authors | Talarzyk W. Wayne |
Issue data | Homewood, 1984. - 282 s. |
Issue | Rev. ed. |
ISBN | 0-256-03100-2 |
Document kind | textbooks |
Language | English |
Country of Edition | United States of America |
systematics | 659.1 - Propagácia. Reklama |
Keywords | reklama * propagácia * propagácia priama * propagácia skrytá * stratégia marketingová * štúdie prípadové * komunikácia masová * kampane reklamné |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748256 |