1. Multinational marketing management
| Title | Multinational marketing management |
|---|---|
| Author info | Warren J. Keegan |
| Author | Keegan Warren J. |
| Issue data | Englewood Cliffs : Prentice-Hall, Inc. , 1984. - 698 s. |
| Issue | 3. ed. |
| Edition | The Prentice-Hall series in marketing |
| ISBN | 0-13-605049-2 |
| Document kind | monographs |
| Language | English |
| Country of Edition | us |
| systematics | 339.138 - Marketing |
| Keywords | marketing manažment * marketing medzinárodný * obchod medzinárodný * trh svetový * systémy informačné * stratégia marketingová * rozhodovanie * plánovanie * organizácia * kontrola * výskum trhu |
| Database | BOOKS |
| Copy count | 1, currently available 1, at library only 0 |
| Call number | 749943 |