1. Zarzadzanie marketingiem
Title | Zarzadzanie marketingiem : strategia rynku dóbr i uslug przemyslowych |
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Author info | Michael D. Hutt, Thomas W. Speh, Przeklad: Michal Rusinski |
Author | Hutt Michael D. |
Co-authors | Speh Thomas W. |
Another authors | Rusinski Michal (Translator) |
Issue data | Warszawa : Wydawnictwo Naukowe PWN , 1997. - 803 s. |
Edition | Przedsiebiorczosc |
ISBN | 83-01-12266-8 |
Document kind | monographs |
Language | Polish |
Country of Edition | Poland |
systematics | 339.138 - Marketing |
Keywords | marketing * riadenie * trh * tovar * služby * priemysel * nákup * stratégia marketingová * oceňovanie * kontrola |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 0 |
Call number | 768672, 768673 |