1. The Fundamentals and practice of marketing
| Title | The Fundamentals and practice of marketing |
|---|---|
| Author info | John Wilmshurst |
| Author | Wilmshurst John |
| Issue data | Oxford : Butterworth-Heinemann , 1995. - 324 s. |
| Issue | 3. rev. ed. |
| Edition | Marketing Series , Student |
| ISBN | 0-7506-0997-4 |
| Document kind | monographs |
| Language | English |
| Country of Edition | Great Britain |
| systematics | 339.138 - Marketing |
| Keywords | marketing * teória a prax * tovar * zákazníci * predaj * reklama * podpora predaja * marketing medzinárodný * plánovanie |
| Database | BOOKS |
| Copy count | 2, currently available 1, at library only 1 |
| Call number | 777963, 777964 |