1. Le marketing direct multicanal
Title | Le marketing direct multicanal : prospection, fidélisation et reconquete du client |
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Author info | Yan Claeyssen, Anthony Deydier, Yves Riquet |
Author | Claeyssen Yan |
Co-authors | Deydier Anthony |
Riquet Yves | |
Issue data | Paris : DUNOD , 2006. - 327 s. |
Issue | 2e éd. |
Edition | Fonctions de l'entreprise , marketing-communication |
ISBN | 2-10-050263-8 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | marketing priamy * prieskum podnikateľský * stratégia marketingová * zákazníci * klienti * komunikácia marketingová * médiá * informácie |
Database | BOOKS |
Copy count | 4, currently available 3, at library only 1 |
Call number | 841666, 841667, 847362, 847363 |