1. Market
Title | Market : études et recherches en marketing : fondements, méthodes |
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Author info | Yves Evrard ... [et al.] |
Author | Evrard Yves |
Issue data | Paris : DUNOD , 2000. - 672 s. |
ISBN | 2-10-005146-6 |
Document kind | textbooks |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | trh * výskum * marketing * metódy výskumu |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 842257 |