1. La communication marketing intégrée
Title | La communication marketing intégrée |
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Author info | Jean-Marc Décaudin, Afifa Bouguerra |
Author | Décaudin Jean-Marc |
Co-authors | Bouguerra Afifa |
Issue data | Paris : Economica , 2011. - 431 s. |
Issue | 4e éd. |
Edition | Collection Gestion |
ISBN | 978-2-7178-5985-0 |
Document kind | monographs |
Language | French |
Country of Edition | France |
systematics | 339.138 - Marketing |
Keywords | komunikácia marketingová * stratégia marketingová * médiá * propagácia * práca s verejnosťou * spolupráca medzinárodná * rozpočty * audit |
Database | BOOKS |
Copy count | 2, currently available 1, at library only 1 |
Call number | 855613, 855614 |