1. Objectives and barriers to marketing innovation
Title | Objectives and barriers to marketing innovation |
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Author info | Marta Šilhárová, Peter Paľko |
Author | Šilhárová Marta EUBOBFKMA - Katedra marketingu OBF |
Co-authors | Paľko Peter EUBOBFKMA - Katedra marketingu OBF |
Source document | Current challenges of marketing and their application in practice : [proceedings of] scientific articles. S. 131-137. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5 |
Výstup z projektu | VEGA 1/0333/11 Moderné metódy a prístupy v marketingovom manažmente |
Note | VEGA 1/0333/11 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Slovak Republic |
systematics | 339.138 - Marketing |
Keywords | marketing * inovácia * porovnanie medzinárodné * USA * Slovensko |
Public work category | Scientific titles in home noticed scientific year-books (not conference) |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E13 00424-015, originál dokumentu |