1. The Marketing Control System from a Theoretical and Practical Viewpoints
Title | The Marketing Control System from a Theoretical and Practical Viewpoints | ||||||||
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Translation | Marketingový kontrolný systém z teoretického a praktického hľadiska | ||||||||
Author info | Ferdinand Daňo, Eva Hanuláková | ||||||||
Author | Daňo Ferdinand EUBOBFKMA - Katedra marketingu OBF | ||||||||
Co-authors | Hanuláková Eva EUBOBFKMA - Katedra marketingu OBF | ||||||||
Source document | Marketing i rynek. Rok 20, nr. 5 (2013), s. 17-23. - Warszawa : Polskie Wydawnictwo Ekonomiczne. ISSN 1231-7853 | ||||||||
Výstup z projektu | VEGA 1/0333/11 Moderné metódy a prístupy v marketingovom manažmente | ||||||||
Note | VEGA 1/0333/11 | ||||||||
Document kind | schedule of articles from periodics | ||||||||
Language | English | ||||||||
Country of Edition | Poland | ||||||||
systematics | 339.138 - Marketing | ||||||||
Keywords | marketing * audit * kontrola * kontroling * distribúcia * marketing manažment | ||||||||
Public work category | Scientific titles in foreign not carented magazines and other year-books | ||||||||
Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
No. of Archival Copy | E13 00483-001, kópia plného textu | ||||||||
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