1. Marketing research
Title | Marketing research |
---|---|
Author info | Alvin C. Burns, Ronald F. Bush |
Author | Burns Alvin C. |
Co-authors | Bush Ronald F. |
Issue data | Harlow : PEARSON , 2014. - 487 s. |
Issue | 7th inter. ed. |
Edition | Always learning |
ISBN | 978-0-273-76851-7 , 0-273-76851-4 |
Document kind | textbooks |
Language | English |
Country of Edition | Great Britain |
systematics | 339.138 - Marketing |
Keywords | výskum marketingový * stratégia marketingová * systémy informačné * zber dát * informácie * techniky výskumné * regresia |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 888108 |