1. Marketing channels
Title | Marketing channels |
---|---|
Author info | A.T. Coughlan ... [et al.] |
Author | Coughlan Anne T. |
Issue data | Upper Saddle River : Pearson/Prentice Hall , 2006. - xxii, 602 s. |
Issue | 7th ed. |
ISBN | 0-13-191346-8 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * kanály odbytové * stratégia marketingová * retailing * veľkoobchod * franchising * marketing manažment |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 811766 |