1. Supplier chain management by electronic auctions
Title | Supplier chain management by electronic auctions |
---|---|
Author info | Mária Dzurová, Miroslav Mariaš, Martina Mráziková |
Author | Dzurová Mária EUBOBFKMA - Katedra marketingu OBF |
Co-authors | Mariaš Miroslav EUBOBFKMA - Katedra marketingu OBF |
Mráziková Martina | |
Source document | CRM 2008 : Customer Relationship Management ‘08 : the international scientific conference : proceedings of the abstracts organized in framework of grant GACR 402/06/0577 “Increase of Company Performance Efficiency through Differentiated CRM on the Basis of Customer Actual and Potential Value to a company” : September, 24th - 25th, 2008 Pardubice. S. 49-55. - Pardubice : Univerzity of Pardubice, 2008. ISBN 978-80-7395-130-6 |
Note | VEGA 1/055/08 |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Czech Republic |
systematics | 339.18 - Obchodná technika |
Keywords | obchod elektronický * nákup * aukcie * systém CRM |
Annotation | CRM (Customers relationships management) systémy - charakteristika. Správna implementácia CRM. Osem základných prvkov pre CRM. Elektronický nákup. Elektronické aukcie - jedna z foriem elektronického nákupu. |
Public work category | Reports at international scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E09 00091-002, OBF - Archív EPC, originál dokumentu |