1. Kotler on marketing
Title | Kotler on marketing : how to create, win, and dominate markets |
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Author info | Philip Kotler |
Author | Kotler Philip |
Issue data | New York : The Free Press , 1999. - xiv, 257 s. |
ISBN | 0-684-86038-4 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 339.138 - Marketing |
Keywords | marketing * marketing strategický * marketing globálny * stratégia marketingová * internet * zákazníci * trh |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 839163 |