1. The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task
Title | The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task |
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Author info | Rainer Hasenauer, Peter Filo, Herbert Störi |
Author | Hasenauer Rainer |
Co-authors | Filo Peter EUBOBFKMA - Katedra marketingu OBF |
Störi Herbert | |
Source document | International Journal of Multidisciplinarity in Science and Business - M-Sphere Journal : príspevok z konferencie - 1st M-Sphere Conference : Dubrovnik, Croatia, 4th-6th October 2012. Vol. 1, No. 1 (April 2012), Pp. 157-167 [online]. - [s.l.] : Accent, 2012. ISBN 978-953-7930-00-4 |
Note | Vypracované v Programe cezhraničnej spolupráce SR-AUT 2007-2012 v projekte Cezhraničné hi-tech centrum, kód N00092 |
Other Interrelated Works | The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task / Hasenauer Rainer ; Filo Peter ; Störi Herbert |
Document kind | schedule of articles from year books |
Language | English |
Country of Edition | Croatia |
systematics | 339.92 - Medzinárodná hospodárska spolupráca |
Keywords | technika nová * inovácia * marketing * komunikácia multikultúrna * vzdelávanie vysokoškolské * stredná Európa * východná Európa * spolupráca cezhraničná |
URL | https://issuu.com/tvranes/docs/book_of_proceedings_part_1/165 https://www.m-sphere.com.hr/book-of-papers |
Public work category | Reports at international scientific conferences |
Database | PUBLIKAČNÁ ČINNOSŤ |
References | (1) - PUBLIKAČNÁ ČINNOSŤ |
No. of Archival Copy | E13 00353-001, kópia plného textu |