1. Pratique des études de marché
Title | Pratique des études de marché : outils du diagnostic marketing |
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Author info | Philippe Aurier |
Author | Aurier Philippe |
Issue data | Paris : Economica , 2007. - 201 s. |
Edition | Le management en pratique |
ISBN | 978-2-7178-5331-5 |
Document kind | textbooks |
Language | French |
Country of Edition | France |
systematics | 339.13 - Trh všeobecne. Analýza trhu |
Keywords | prieskum trhu * marketing * manažment produktový * manažment značky |
Database | BOOKS |
Copy count | 1, currently available 0, at library only 1 |
Call number | 897101 |