1. Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour
| Title | Neuromarketing as a Tool for Data Acquisition in Consumer Behaviour | ||||||||
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| Translation | Neuromarketing ako nástroj získávania údajov v spotrebiteľskom správaní | ||||||||
| Author info | Róbert Hula | ||||||||
| Author | Hula Róbert EUBOBFKMA - Katedra marketingu OBF | ||||||||
| Source document | Central and Eastern Europe in the Changing Business Environment : Proceedings from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia. Pp. 20-33 online. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2022 / Antal Jarolím ; Bič Josef ; Central and Eastern Europe in the Changing Business Environment International Joint Conference. ISBN 978-80-245-2454-2. ISSN 2453-6113 | ||||||||
| DOI | 10.18267/pr.2022.kre.2454.3 | ||||||||
| Note | I-22-107-00 | ||||||||
| Document kind | schedule of articles from year books | ||||||||
| Language | English | ||||||||
| Country of Edition | Czech Republic | ||||||||
| Keywords | neuromarketing * metódy * pozorovanie momentkové * pokrok * pokrok technický * pokrok technologický * spotrebitelia | ||||||||
| Annotation | Neuromarketing, ako ideálny nástroj získavania údajov o spotrebiteľskom správaní. Hodnotenie názorov spotrebiteľov na neuromarketingový výskum, pomocou neuromarketingových nástrojov. | ||||||||
| Public work category | Reports at international scientific conferences | ||||||||
| Database | PUBLIKAČNÁ ČINNOSŤ | ||||||||
| No. of Archival Copy | E22 00246-002, kópia plného textu | ||||||||
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