1. Buyer Behavior
Title | Buyer Behavior : Theoretical and Empirical Foundations |
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Author info | John A. Howard, Lyman E. Ostlund |
Author | Howard John A. |
Co-authors | Ostlund Lyman E. |
Issue data | New York : Knopf , 1973. - 580 s. |
Issue | 1. ed. |
ISBN | 0-394-31681-9 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 366 - Spotrebiteľ a jeho problémy |
Keywords | spotrebitelia * správanie * psychológia predaja * štýl životný * osobnosť * motivácia * informácie * trh * rozhodovanie * nákup * teória a prax |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 677269 |