1. Advertising and promotion management
Title | Advertising and promotion management |
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Author info | John R. Rossiter, Larry Percy |
Author | Rossiter John R. |
Co-authors | Percy Larry |
Issue data | New York : MacGraw-Hill Book Company , 1987. - 649 s. |
ISBN | 0-07-053907-3 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 659 - Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations |
Keywords | reklama * propagácia * propagácia priama * propagácia skrytá * podpora predaja * marketing * kreativita * stratégia marketingová |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748287 |