1. Fundamentals of advertising research
Title | Fundamentals of advertising research |
---|---|
Author info | Alan D. Fletcher, Thomas A. Bowers |
Author | Fletcher Alan D. |
Co-authors | Bowers Thomas A. |
Issue data | Columbus : Grid Publishing, Inc. , 1979. - 340 s. |
Edition | Grid series in advertising and journalism |
ISBN | 0-88244-178-7 |
Document kind | monographs |
Language | English |
Country of Edition | United States of America |
systematics | 659 - Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations |
Keywords | reklama * propagácia * propagácia priama * propagácia skrytá * podpora predaja * marketing * stratégia marketingová * prostriedky masovokomunikačné * kampane reklamné * priemysel propagačný * výskum trhu |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 748289 |