1. Multinational marketing management
Title | Multinational marketing management |
---|---|
Author info | Warren J. Keegan |
Author | Keegan Warren J. |
Issue data | Englewood Cliffs : Prentice-Hall, Inc. , 1984. - 698 s. |
Issue | 3. ed. |
Edition | The Prentice-Hall series in marketing |
ISBN | 0-13-605049-2 |
Document kind | monographs |
Language | English |
Country of Edition | us |
systematics | 339.138 - Marketing |
Keywords | marketing manažment * marketing medzinárodný * obchod medzinárodný * trh svetový * systémy informačné * stratégia marketingová * rozhodovanie * plánovanie * organizácia * kontrola * výskum trhu |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 749943 |