1. Internationale Marketing-Politik
Title | Internationale Marketing-Politik |
---|---|
Author info | Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
Author | Berndt Ralph |
Co-authors | Altobelli Claudia Fantapié |
Sander Matthias | |
Issue data | Berlin : Springer , 1997. - 442 s. |
ISBN | 3-540-63322-7 |
Document kind | monographs |
Language | German |
Country of Edition | Germany |
systematics | 339.138 - Marketing |
Keywords | marketing medzinárodný * politika * plánovanie * aktivita hospodárska * stratégia marketingová * trh * segmentácia trhu * produkty * programy * výkony podnikové * služby * politika cenová * komunikácia marketingová * reklama * distribúcia * odbyt * predaj * logistika |
Database | BOOKS |
Copy count | 1, currently available 1, at library only 0 |
Call number | 752141 |