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CRM 2008
Title CRM 2008 [elektronický zdroj] : Customer Relationship Management ‘08 : the international scientific conference : proceedings of the abstracts organized in framework of grant GACR 402/06/0577 “Increase of Company Performance Efficiency through Differentiated CRM on the Basis of Customer Actual and Potential Value to a company” : September, 24th - 25th, 2008 Pardubice Author info editor Jan Vávra Another authors Vávra Jan (Editor) Lošťáková Hana (Recenzent) Action CRM 2008 . International scientific conference , Pardubice, Česko , 24.-25.9.2008 Issue data Pardubice : Univerzity of Pardubice , 2008. - CD-ROM ISBN 978-80-7395-130-6 Document kind miscellanea Language English Country of Edition Czech Republic systematics 339.138 - Marketing Keywords riadenie vzťahov so zákazníkmi * správanie spotrebiteľa * systém CRM * marketing * zákazníci Database BOOKS References (4) - PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E09 00091-001, OBF - Archív EPC, originál dokumentu
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elektronická kniha
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