Výsledky vyhľadávania
- HILL, Charles W.L. International Business : Competing in the Global Marketplace. 14th Edition, International Student Edition. New York : McGraw Hill, 2023. 704 s. ISBN 978-1-265-03854-0. [Počet ex. : 1, z toho voľných 0, prezenčne 1]
kniha
- ŠTETKA, Peter - GRISÁKOVÁ, Nora. Cross-cultural Segmentation: Hierarchical Clustering Analysis Using Hofstede's Cultural Model. In Sustainable Business Development Perspectives 2022 : Proceedings of Scientific Papers. - Brno : Masaryk University Press, 2022. ISBN 978-80-280-0197-1, pp. 262-277. VEGA 1/0646/20.
článok
- POLLÁK, František - DORČÁK, Peter - MARKOVIČ, Peter. Corporate Reputation of Family Owned Businesses- Parent Companies vs. Their Brands. - Registrovaný: Scopus, Registrovaný: Web of Science. In IDIMT-2020. Digitalized Economy, Society and Information Management. IDIMT-2020: Digitalized Economy, Society and Information Management : 28th Interdisciplinary Information Management Talks. - Linz : TRAUNER Verlag, 2020. ISBN 978-3-99062-958-1, pp. 289-296 online. CE1158 ENTER-transfer, VEGA 1/0240/20.
článok
- GREEN, Mark C. - KEEGAN, Warren J. Global Marketing. 10th Edition. Harlow : Pearson, 2020. 627 s. ISBN 1-292-30402-2. [Počet ex. : 1, z toho voľných 0, prezenčne 1]
kniha
- SOLOMON, Michael R. et al. Marketing : Real People, Real Decisions. 3rd European Edition. Harlow : Pearson, 2019. 586 s. ISBN 978-1-292-22719-1. [Počet ex. : 1, z toho voľných 0, prezenčne 1]
kniha
- ČIHOVSKÁ, Viera. Factors and determinants of the European marketing. In Marketing management, trade, financial and social aspects of business. International scientific conference. Marketing management, trade, financial and social aspects of business : conference proceedings of the 3rd international scientific conference : october 22 - 23, 2015, Košice, Slovak Republic. - Košice : Faculty of Business Economics with seat in Košice, 2016. ISBN 978-80-225-4163-3, s. 7-11 CD ROM.
článok
- DANIELS, John D. - RADEBAUGH, Lee H. - SULLIVAN, Daniel P. International business : environments and operations. 15th global ed. Harlow : Pearson, 2015. 896 s. Always learning. ISBN 978-1-292-01679-5. [Počet ex. : 2, z toho voľných 0, prezenčne 2]
kniha
- CIBÁKOVÁ, Viera - ČIHOVSKÁ, Viera. Euromarketing: Factors and Determinants of the European Market. - Registrovaný: Scopus. In Economic annals-XXI. - Kiev : Institute of Society Transformation, 2015. ISSN 1728-6239, 2015, no. 3-4, pp. 20-23 online.
článok
- ČIHOVSKÁ, Viera. Európsky marketing – koncept pre efektívnu výmenu na jednotnom trhu Európskej únie. In Európsky marketing - manažérska koncepcia pre jednotný trh EÚ : zborník vedeckých statí. - Bratislava : Vydavateľstvo EKONÓM, 2015. ISBN 978-80-225-4203-6, s. 19-28 CD-ROM. KEGA 018EU-4/2014. 018EU-4/2014, KEGA, Euromarketing - faktory a determinanty jednotného európskeho trhu.
článok
- ČIHOVSKÁ, Viera. European Marketing - Concept for Efficient Exchange of the Single Market of the European Union. In MEST Journal : Management Education Science & Society Technologies. - Belehrad : MESTE NGO, 2014. ISSN 2334-7171, 2014, vol. 2, no. 2, pp. 32-41. KEGA 1/0046/14.
článok