Výsledky vyhľadávania
- IGAROVÁ, Kristína - KÁDEKOVÁ, Zdenka - KOŠIČIAROVÁ, Ingrida. A Miracle of Nowadays Affecting Consumers’ Behaviour: The Outstanding Influence of Social Media. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2022. ISSN 1338-130X, 2022, vol. 13, no. 2, pp. 166-177.
článok
- KOŠIČIAROVÁ, Ingrida - KÁDEKOVÁ, Zdenka. Publicity as a Tool of PR Activities within CSR Concept in Food Enterprises in Slovakia. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2020. ISSN 1338-7944, 2020, roč. 15, č. 1, s. 2-14.
článok
- KOŠIČIAROVÁ, Ingrida - KÁDEKOVÁ, Zdenka. The Consumer Behavior of Young Slovak Consumers (Under the Age of 25) in the Private Label Market. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2020. ISSN 1338-7944, 2020, roč. 15, č. 1, s. 37-48.
článok
- HOLOTOVÁ, Mária - KÁDEKOVÁ, Zdenka - KOŠIČIAROVÁ, Ingrida. Retro Marketing – A Power of Nostalgia Which Works Among the Audience. In Communication Today : vedecký časopis Fakulty masmediálnej komunikácie Univerzity Sv. Cyrila a Metoda v Trnave. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2020. ISSN 1338-130X, 2020, vol. 11, no. 2, pp. 148-164.
článok
- Corporate social responsibility and human resource management in V4 countries. International scientific conference. Corporate social responsibility and human resource management in V4 countries : proceedings from international scientific conference : june 4-5, 2015, Nitra. Reviewers: Andrea Benscik ... [et al.]. 1st ed. [Nitra] : [Department of Management, Faculty of Economy and Management, Slovak University of Agriculture], [2015]. online [393 s.]. VEGA 1/0044/13, VEGA 1/0024/13. ISBN 978-80-552-1432-0.
elektronická kniha
- MIHALČOVÁ, Bohuslava. Management work in relation to gender stereotypes. In Corporate social responsibility and human resource management in V4 countries. International scientific conference. Corporate social responsibility and human resource management in V4 countries : proceedings from international scientific conference : june 4-5, 2015, Nitra. - [Nitra] : [Department of Management, Faculty of Economy and Management, Slovak University of Agriculture], [2015]. ISBN 978-80-552-1432-0, pp. 250-254 online. VEGA 1/0708/14. 1/0708/14, VEGA, Udržateľný rozvoj vysokoškolského vzdelávania v manažérskych odboroch.
článok
- PRUŽINSKÝ, Michal - TKÁČIKOVÁ, Jana. Corporate social responsibility in Slovak small and medium sized enterprises. In Corporate social responsibility and human resource management in V4 countries. International scientific conference. Corporate social responsibility and human resource management in V4 countries : proceedings from international scientific conference : june 4-5, 2015, Nitra. - [Nitra] : [Department of Management, Faculty of Economy and Management, Slovak University of Agriculture], [2015]. ISBN 978-80-552-1432-0, pp. 86-94 online. VEGA 1/0708/14. 1/0708/14, VEGA, Udržateľný rozvoj vysokoškolského vzdelávania v manažérskych odboroch.
článok