CRAVENS, David W. - HILLS, Gerald E. - WOODRUFF, Robert B. Marketing Decision Making : Concepts and Strategy. 2. rev. ed. Homewood : Irwin, 1980. 573 s. The Irwin Series in Marketing. ISBN 0-256-02348-4. [Počet ex. : 1, z toho voľných 1, prezenčne 0]