Marketing and business strategies for central and eastern Europe. Conference. Proceedings of the 20th annual conference on marketing and business strategies for central and eastern Europe : Vienna, december 6. - 8. 2012. Wien : Wirtschaftsuniversität Wien, 2012. CD-ROM [325 s.]. ISBN 978-3-9503290-1-8. [Počet ex. : 1, z toho voľných 0, prezenčne 1]