Výsledky vyhľadávania
- MURIN, Viliam. Data-driven Marketing and E-tailing in Retail Management. In EDAMBA 2023 : International Scientific Conference for Doctoral Students and Post-Doctoral Scholars. - Bratislava : Vydavateľstvo EKONÓM, 2024. ISBN 978-80-225-5127-4, pp. 175-186.
článok
- KALIŠ, Richard. From Symbiosis to Independence: Investigating Changes in the Relationship between General Practitioners’ Presence and Pharmacies’ Market Size in Slovakia. - Registrovaný: Scopus. In Health Policy : The best evidence for better policies. - Clare : Elsevier Ireland. ISSN 0168-8510, 2024, vol. 143, pp. [1-5].
článok
- LIPTÁK, Pavol. Dopady pandémie Covid-19 na Category Management. In MERKÚR 2023. International Scientific Conference for PhD. Students and Young Scientists. MERKÚR 2023 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5112-0, pp. 175-182. VEGA 1/0392/23.
článok
- JAROSSOVÁ, Malgorzata Agnieszka - KOSANIĆ, Lenka - GUBÍNIOVÁ, Katarína. Enhancing Sustainability: Evaluating the Deposit Return System for PET Bottles and Aluminium Cans in Slovakia - Insights from Retail Chain Employees and a Food Wholesaler Owner. In Významné aspekty udržateľného rozvoja II. : zborník vedeckých statí. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5091-8, s. 41-48. VEGA 1/0398/22, KEGA 030EU-4/2022.
článok
- LIESKOVSKÁ, Vanda - RESHETNIKOVA, Iryna. Retail Transformation and Its Role in the Postcrisis Recovery of the Economy: Experience of Slovakia and Ukraine. In Acta Oeconomica Cassoviensia : Scientific Journal. - Košice : PHF EU Košice, 2023. ISSN 2585-8785, 2023, vol. 16, no. 1-2, pp. 59-68. VEGA 1/0561/21.
článok
- JANOŠKOVÁ, Mária. E-Commerce: a Prosperous Form of Trading in Slovakia. In Acta Oeconomica Cassoviensia : Scientific Journal. - Košice : PHF EU Košice, 2023. ISSN 2585-8785, 2023, vol. 16, no. 1-2, pp. 25-41.
článok
- LIESKOVSKÁ, Vanda - RESHETNIKOVA, Iryna L. Socially Responsible Marketing in Retail: Experience of Slovakia. In Marketing of Innovations. Innovations in Marketing. International Scientific Internet Conference. Marketing of Innovations. Innovations in Marketing : Materials of the International Scientific Internet Conference (December, 2023). - Bielsko-Biala : WSEH, 2023. ISBN 978-83-63649-15-9, pp. 101-103.
článok
- FRANCOVÁ, Zuzana. Neuromarketing – The Connection between Neuroscience and Business. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 42-55. VEGA 1/0354/22.
článok
- LIESKOVSKÁ, Vanda - PETROVČIKOVÁ, Katarína - RESHETNIKOVA, Iryna. Demographics of Business Enterprises in the Slovak Republic. In Marketing manažment, obchod, finančné a sociálne aspekty podnikania. Medzinárodná vedecká konferencia. Conference Proceeding of Research Papers of the 8th International Scientific Conference - Marketing Management, Trade, Financial and Social Aspects of Business - MTS 2023 : Košice (Slovakia) and Tarnobrzeg (Poland), September 21 -23, 2023. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5088-8, pp. 123-132. VEGA 1/0561/21.
článok
- JANKOVIČ, Michal. Use of Artificial Intelligence in Category Management. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5096-3, pp. 56-64. VEGA 1/0354/22.
článok