Výsledky vyhľadávania
- DANESHJO, Naqibullah - ŠEVČÍKOVÁ, Renáta - KLEPOCHOVÁ, Dagmar. Function and Success Factors of Innovative Marketing. In Engineering Sciences and Production Management 2023 : Green Approaches in Business and the Sustainability of Socio‐economic Development. Workshop. Engineering Sciences and Production Management 2023 : Green Approaches in Business and the Sustainability of Socio‐economic Development. - Prešov : Vydavateľstvo Prešovskej univerzity v Prešove, 2023. ISBN 978-80-555-3194-6, pp. 40-45. KEGA 030EU-4/2022, VEGA 1/0064/23.
článok
- ŠEVČÍKOVÁ, Renáta - KLEPOCHOVÁ, Dagmar. Design Innovation to Increase the Competitiveness of Companies. In Trends and Innovative Approaches in Business Processes 2023. International Scientific Conference. Trends and Innovative Approaches in Business Processes 2023 : Proceedings of the XXVI. International Scientific Conference, The Area of the Hotel Nad Przełomem, Sromowce Niżne, Poland, September 12th - 14th, 2023. - Košice : Technická univerzita v Košiciach, 2023. ISBN 978-80-553-4433-1, pp. 133-136. KEGA 030EU-4/2022.
článok
- KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar - FRANCOVÁ, Zuzana. Use of Netnography in Contemporary Marketing Research. - Registrovaný: Web of Science, Registrovaný: Scopus. In The Central European Business Review. - Praha : University of Economics Prague. ISSN 1805-4862, 2022, vol. 11, no. 4, pp. 111-131. VEGA 1/0505/22.
článok
- ŽÁK, Štefan et al. Spotrebiteľské správanie. Recenzovali: Ján Papula, Mária Tajtáková. 1. vydanie. Bratislava : Sprint 2, 2022. 391 s. [23,16 AH]. VEGA 1/0505/22. ISBN 978-80-89710-57-7. [Počet ex. : 12, z toho voľných 7, prezenčne 2]
kniha
- KLEPOCHOVÁ, Dagmar - KORČOKOVÁ, Marína. Manažment značky. Recenzenti: Eva Hanuláková, Gabriela Pajtinková - Bartáková, Milan Markovič. 1. vydanie. Bratislava : Vydavateľstvo EKONÓM, 2022. 343 s. [20,54 AH]. ISBN 978-80-225-4951-6. [Počet ex. : 32, z toho voľných 28, prezenčne 3]
kniha
- KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar - FRANCOVÁ, Zuzana. Use of Netnography in Contemporary Marketing Research. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Book of Abstracts of 21st International Joint Conference. - Bratislava : Vydavateľstvo EKONÓM, 2021. ISBN 978-80-225-4817-5, pp. 23 online.
článok
- ŽÁK, Štefan et al. Úloha influencerov v procese nákupného rozhodovania spotrebiteľa. Recenzenti: Viera Kubičková, Gabriela Pajtinková - Bartáková. 1. vydanie. Bratislava : Vydavateľstvo EKONÓM, 2021. 100 s. [6,441 AH]. VEGA 1/0657/19. ISBN 978-80-225-4921-9. [Počet ex. : 12, z toho voľných 9, prezenčne 3]
kniha
- LOYDLOVÁ, Miroslava - KORČOKOVÁ, Marína - KLEPOCHOVÁ, Dagmar. Attitudes to Health Information and Pharmaceutical Products and Related Consumer Behaviour of Generations. In KNOWCON 2020. Conference. KNOWCON 2020 Knowledge on Economics and Management : Conference Proceedings. - Olomouc : Palacký University Olomouc, 2020. ISBN 978-80-244-5798-7, pp. 66-72 online. VEGA 1/0339/18.
článok
- KLEPOCHOVÁ, Dagmar - KORČOKOVÁ, Marína - LOYDLOVÁ, Miroslava. The Impact of Consumer Behavior on Healthy Lifestyle and Disease Prevention. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Proceedings from 19th International Joint Conference, May 24, 2019, (Prague, Czech Republic). - Bratislava : Vydavateľstvo EKONÓM, 2019. ISBN 978-80-225-4620-1. ISSN 2453-6113, pp. 124-138 online. VEGA 1/0339/18.
článok
- KLEPOCHOVÁ, Dagmar - KORČOKOVÁ, Marína - LOYDLOVÁ, Miroslava. Health Awareness in Consumer Behaviour of Chosen Generations. In Trends and Challenges in the European Business Environment: Trade, International Business and Tourism. International Scientific Conference. Trends and Challenges in the European Business Environment: Trade, International Business and Tourism : Proceedings of the 6th International Scientific Conference, October 17 - 18, 2019 (Mojmírovce, Slovak Republic). - Bratislava : Vydavateľstvo EKONÓM, 2019. ISBN 978-80-225-4646-1, pp. 218-228 CD-ROM. VEGA 1/0339/18.
článok