Výsledky vyhľadávania
- MIKLOŠÍK, Andrej - HVIZDOVÁ, Eva, ml. Mobile digital publishing development: boom in 2010 and 2011. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 88-95. VEGA 1/0047/11, VEGA 1/0418/11. 1/0418/11, VEGA, Udržateľný marketing a udržateľná spotreba.
článok
- ŠILHÁROVÁ, Marta - PAĽKO, Peter. Objectives and barriers to marketing innovation. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 131-137. VEGA 1/0333/11. 1/0333/11, VEGA, Moderné metódy a prístupy v marketingovom manažmente.
článok
- DAŇO, Ferdinand - HANULÁKOVÁ, Eva. Recent trends and challenges in marketing management. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 12-16. VEGA 1/0333/11. 1/0333/11, VEGA, Moderné metódy a prístupy v marketingovom manažmente.
článok
- ČIHOVSKÁ, Viera - PAVLIKOVÁ, Marta. Retail marketing in the internationalization process. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 6-11. VEGA 1/0047/11. 1/0047/11, VEGA, Koncepcia európskeho marketingu a segmentácia spoločného trhu so zameraním na výber a implementáciu marketingových stratégií pre zvýšenie konkurenčnej schopnosti slovenských podnikov na trhoch EÚ.
článok
- PARÁKOVÁ, Romana. Counseling techniques. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 112-117. VEGA 1/0333/11. 1/0333/11, VEGA, Moderné metódy a prístupy v marketingovom manažmente.
článok
- ORESKÝ, Milan. Crisis impact on company procurement systems. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 96-104. VEGA 1/0418/11. 1/0418/11, VEGA, Udržateľný marketing a udržateľná spotreba.
článok
- VASIĽOVÁ, Mária - DRÁBIK, Peter. Eco-innovation and sustainable business models. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 147-153. VEGA 1/0333/11. 1/0333/11, VEGA, Moderné metódy a prístupy v marketingovom manažmente.
článok
- ORGONÁŠ, Jozef. Franchising model - paradigm of the enterpreneurship in 21 st. century. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 105-111.
článok
- KOPANIČOVÁ, Janka - KLEPOCHOVÁ, Dagmar. Consumer behaviour and barriers to sustainable consumption. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 54-61. VEGA 1/0418/11, VEGA 1/0612/12. 1/0418/11, VEGA, Udržateľný marketing a udržateľná spotreba.
článok
- VOKOUNOVÁ, Dana - MIKLOŠÍK, Andrej. Corporate social responsibility and some examples from Slovakia. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 154-163. VEGA 1/0418/11. 1/0418/11, VEGA, Udržateľný marketing a udržateľná spotreba.
článok