Výsledky vyhľadávania
- HANULÁKOVÁ, Eva - DAŇO, Ferdinand. Framework for the Conceptualization of Consumer Neuroscience and Related Neuroscientific Disciplines. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2022. ISBN 978-80-225-4991-2, pp. 5-14. VEGA 1/0354/22.
článok
- HULA, Róbert - KUKURA, Marek. Trends in the Use of Neuromarketing Tools by Selected Neuromarketing Companies. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2022. ISBN 978-80-225-4991-2, pp. 26-38. VEGA 1/0354/22.
článok
- KUCHTA, Martin - ČERVENKA, Peter. Identification of Neuromarketing Techniques Usable in Digital Marketing. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2022. ISBN 978-80-225-4991-2, pp. 39-47. VEGA 1/0354/22.
článok
- ŠÁŠKY, Michael. The Future of the Digital Experience Using Neuromarketing Research. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2022. ISBN 978-80-225-4991-2, pp. 48-62. VEGA 1/0354/22.
článok
- ORESKÝ, Milan. Artificial Intelligence and Marketing. What Are the Results of This Addition? In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2022. ISBN 978-80-225-4991-2, pp. 63-82. VEGA 1/0354/22.
článok
- JANKOVIČ, Michal - VÁVRA, Michal. Marketing Search Engines as Part of the Application of Artificial Intelligence to the Customer. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2022. ISBN 978-80-225-4991-2, pp. 83-94. VEGA 1/0354/22.
článok
- ČVIRIK, Marián. Audio Marketing: A Study of Music Perception in Students’ Segment. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2022. ISBN 978-80-225-4991-2, pp. 95-104. VEGA 1/0354/22.
článok
- MATUŠOVIČOVÁ, Monika. Stress Management. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2022. ISBN 978-80-225-4991-2, pp. 105-112. VEGA 1/0354/22.
článok
- VÁVRA, Michal. Trends in Nanotechnology and Their Investigation within the Conditions of the European Union with an Emphasis on the Slovak Republic. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2022. ISBN 978-80-225-4991-2, pp. 113-125. VEGA 1/0354/22.
článok