Výsledky vyhľadávania
- MATUŠOVIČ, Martin - HRUŠOVSKÁ, Dana. Endogenous and Exogenous Effects of R&D in Enterprise Innovations Activity. In Marketing management, trade, financial and social aspects of business (MTS 2017). International scientific conference. New trends in process control and production management : proceedings of the international conference on marketing management, trade, financial and social aspects of business (MTS 2017), 18-20 may, 2017, Košice, Slovak Republic and Tarnobrzeg, Poland. - Leiden : CRC Press/Balkema, 2018. ISBN 978-1-138-05885-9, pp. 337-342. VEGA 1/0784/15.
článok
- HRUŠOVSKÁ, Dana - MATUŠOVIČ, Martin. Building Competitive Advantage. In Marketing management, trade, financial and social aspects of business (MTS 2017). International scientific conference. New trends in process control and production management : proceedings of the international conference on marketing management, trade, financial and social aspects of business (MTS 2017), 18-20 may, 2017, Košice, Slovak Republic and Tarnobrzeg, Poland. - Leiden : CRC Press/Balkema, 2018. ISBN 978-1-138-05885-9, pp. 193-198. VEGA 1/0546/15.
článok
- HRUŠOVSKÁ, Dana - GRANČIČOVÁ, Katarína. Performance evaluation in the area of a marketing approach based on the customer's satisfaction. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers [elektronický zdroj]. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 65-72 CD-ROM. VEGA 1/0546/15 (50 %), VEGA 1/0876/17 (50 %).
článok
- HRUŠOVSKÁ, Dana - MAJTÁN, Štefan. Assessing the performance of a marketing approach based on customer segmentation. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers [elektronický zdroj]. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 73-80 CD-ROM. VEGA 1/0546/15 (50 %), VEGA 1/0876/17 (50 %).
článok
- KISSOVÁ, Jana - DUBCOVÁ, Gabriela. Alternative approaches to marketing in the context of responsible corporate behavior and social behavior. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers [elektronický zdroj]. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 81-90 CD-ROM. VEGA 1/0784/15 (50 %), VEGA 1/0546/15 (50 %).
článok
- ROMANOVÁ, Anita. Indicators of online marketing performance. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers [elektronický zdroj]. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 91-98 CD-ROM. VEGA 1/0546/15.
článok
- LABUDOVÁ, Viera - HRUŠOVSKÁ, Dana. Using predictive models to identify factors influencing market research. In Finance and performance of firms in science, education and practice. International scientific conference. Finance and performance of firms in science, education and practice : proceedings of the 8th international scientific conference : april 26 - 27, 2017, Zlín, Czech Republic [elektronický zdroj]. - Zlín : Tomas Bata University in Zlín, 2017. ISBN 978-80-7454-653-2, pp. 462-473 online. VEGA 1/0546/15, VEGA 1/0092/15, VEGA 1/0770/17.
článok
- HRUŠOVSKÁ, Dana. Výkonnostný rámec cezhraničnej spolupráce 2014-2020. In Možnosti stabilizácie podnikateľského prostredia na Slovensku. Vedecký seminár. Možnosti stabilizácie podnikateľského prostredia na Slovensku : zborník abstraktov z [5.] vedeckého seminára KPH : 11. - 12. máj 2017, Častá Píla [elektronický zdroj]. - Bratislava : Vydavateľstvo EKONÓM, 2017. ISBN 978-80-225-4397-2, s. 22-26 CD-ROM. VEGA 1/0546/15.
článok
- DUBCOVÁ, Gabriela - GRANČIČOVÁ, Katarína - HRUŠOVSKÁ, Dana. Marketing performance assessment in businesses in Slovakia. In ISCOBEMM 2017. International scientific conference of business economics, management and marketing. ISCOBEMM 2017 : proceedings of the [2nd] international scientific conference of business economics, management and marketing : may 25 - 26, 2017, Zaječí, Czech Republic [elektronický zdroj]. - Brno : Masaryk University, 2017. ISBN 978-80-210-8714-9, pp. 56-64 online. VEGA 1/0546/15.
článok
- HRUŠOVSKÁ, Dana - GRANČIČOVÁ, Katarína. Ukazovatele digitálneho marketingu. In Ekonomika a manažment : vedecký časopis Fakulty podnikového manažmentu Ekonomickej univerzity v Bratislave [elektronický zdroj]. - Bratislava : Fakulta podnikového manažmentu Ekonomickej univerzity v Bratislave, 2017. ISSN 2454-1028, 2017, roč. 14, č. 3, s. 69-77 online. VEGA 1/0546/15, VEGA 1/0876/17.
článok