Výsledky vyhľadávania
- Marketing Identity 2021: New changes, New Challenges. International Scientific Conference. Marketing Identity : New Changes, New Challenges : Conference Proceedings from the International Scientific Conference 9th November 2021 Online. 1st Edition. Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021. 744 s. Dostupné na : <https://fmk.sk/download/MI_2021_eng_FINAL.pdf> ISBN 978-80-572-0220-2. ISSN 1339-5726.
elektronická kniha
- FAŠIANG, Tomáš - GEŽÍK, Pavel. Options for Analyzing Consumer Behavior in Brick-and-Mortar Stores During the Pandemic SARS-COV-2. In Marketing Identity : New Changes, New Challenges. - Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021. ISBN 978-80-572-0220-2. ISSN 1339-5726, pp. 376-386 online. VEGA 1/0606/21, VEGA 1/0427/20.
článok
- KUCHTA, Martin - STANKOVÁ, Monika. Interest and Motivation for the Paid Online Media Services Within a Defined Target Group. In Marketing Identity : New Changes, New Challenges. - Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021. ISBN 978-80-572-0220-2. ISSN 1339-5726, pp. 407-416 online. VEGA 1/0657/19.
článok
- KUKURA, Marek. Analysis of Shopping Behavior in the Furniture Segment During the Covid-19. In Marketing Identity : New Changes, New Challenges. - Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021. ISBN 978-80-572-0220-2. ISSN 1339-5726, pp. 417-425 online. VEGA 1/0587/19.
článok
- KUSÁ, Alena - ZAUŠKOVÁ, Anna - ČÁBYOVÁ, Ľudmila. Effect of Marketing Communication on Consumer Preferences and Purchasing Decisions. In AD ALTA : Journal of Interdisciplinary Research. - Hradec Králové : MAGNANIMITAS, 2020. ISSN 2464-6733, 2020, vol. 10, no. 1, pp. 150-155.
článok
- HASPROVÁ, Mária et al. Generational Comparison of Attitudes Towards Health and Senescence. - Registrovaný: Web of Science. In Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-918-6. ISSN 1339-5726, pp. 80-91 online. VEGA 1/0637/17.
článok
- KUCHTA, Martin - MIKLOŠÍK, Andrej. Current and Future Position of Programmatic Buying in Digital Investments on the Slovak Market. In Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-918-6. ISSN 1339-5726, pp. 328-338 online. 1-17-106-00.
článok
- Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. 1st edition. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. online 474 s. ISBN 978-80-8105-918-6. ISSN 1339-5726.
elektronická kniha
- Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity 2017: onlinové pravidlá : zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 7. – 8. november 2017. 1. vydanie. Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2017. online 286 s. ISBN 978-80-8105-919-3.
elektronická kniha
- Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part I. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. 1st edition. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. online 448 s. ISBN 978-80-8105-917-9. ISSN 1339-5726.
elektronická kniha