Výsledky vyhľadávania
- MENDELOVÁ, Dáša. The Birth of American Advertising. In Communication Today : vedecký časopis Fakulty masmediálnej komunikácie Univerzity Sv. Cyrila a Metoda v Trnave. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2018. ISSN 1338-130X, 2018, vol. 9, no. 2, pp. 4-19.
článok
- Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. 1st edition. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. online 474 s. ISBN 978-80-8105-918-6. ISSN 1339-5726.
elektronická kniha
- Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity 2017: onlinové pravidlá : zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 7. – 8. november 2017. 1. vydanie. Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2017. online 286 s. ISBN 978-80-8105-919-3.
elektronická kniha
- Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part I. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. 1st edition. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. online 448 s. ISBN 978-80-8105-917-9. ISSN 1339-5726.
elektronická kniha
- Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: značky, ktoré milujeme : zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 8. - 9. november 2016. 1. vyd. Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2016. online [361 s.]. ISBN 978-80-8105-839-4.
elektronická kniha
- Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. Part II. Editors: Dana Petranová, Ľudmila Čábyová, Zuzana Bezáková. 1st ed. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. online [505 s.]. ISBN 978-80-8105-841-7. ISSN 1339-5726.
elektronická kniha
- Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. Part I. Editors: Dana Petranová, Jozef Matúš, Dáša Mendelová. 1st ed. Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. online [475 s.]. ISBN 978-80-8105-840-0. ISSN 1339-5726.
elektronická kniha
- HARUMOVÁ, Anna. The Importance of trademarks and goodwill. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 53-64 online. VEGA 1/1067/15.
článok
- HUDEC, Martin. Application of econometrics in marketing as a significant tool of branding in the context of data analysis, mining and mutual data correlations. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 93-103 online. Projekt mladých EUBA I-16-106-00.
článok
- HYRÁNEK, Eduard - ĎURINOVÁ, Ivona. Methods of trademark evaluation. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 104-113 online. VEGA 1/1067/15.
článok