CLANCY, Kevin J. - SHULMAN, Robert S. - WOLF, Marianne M. Simulated Test Marketing : Technology for Launching Successful New Products. 1. ed. New York : Lexington Books, 1994. 306 s. ISBN 0-02-905505-9. [Počet ex. : 1, z toho voľných 0, prezenčne 1]