Výsledky vyhľadávania
- POLLÁK, František - SVETOZAROVOVÁ, Nella. Reputation of Slovak Teaching Hospitals - Selected Perspectives. In Megatrends and Media: Media Future. International Scientific Conference. Megatrends and Media: Media Future : Conference Proceedings from the [11th] International Scientific Conference : 25th – 26th of April 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovakia. - Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-861-5. ISSN 2453-6474, s. 318-332. VEGA 1/0806/16.
článok
- HASPROVÁ, Mária et al. Generational Comparison of Attitudes Towards Health and Senescence. - Registrovaný: Web of Science. In Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-918-6. ISSN 1339-5726, pp. 80-91 online. VEGA 1/0637/17.
článok
- KUCHTA, Martin - MIKLOŠÍK, Andrej. Current and Future Position of Programmatic Buying in Digital Investments on the Slovak Market. In Marketing Identity 2017: Online Rules. International Scientific Conference. Marketing Identity: Online Rules - Part II. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-918-6. ISSN 1339-5726, pp. 328-338 online. 1-17-106-00.
článok
- TARIŠKOVÁ, Natália. Future of Media Influence on Human Capital Management. In Megatrends and Media: Media Future. International Scientific Conference. Megatrends and Media: Media Future : Conference Proceedings from the [11th] International Scientific Conference : 25th – 26th of April 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovakia. - Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2017. ISBN 978-80-8105-861-5. ISSN 2453-6474, pp. 176-199 online. VEGA 1/0609/16.
článok
- HARUMOVÁ, Anna. The Importance of trademarks and goodwill. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 53-64 online. VEGA 1/1067/15.
článok
- HUDEC, Martin. Application of econometrics in marketing as a significant tool of branding in the context of data analysis, mining and mutual data correlations. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 93-103 online. Projekt mladých EUBA I-16-106-00.
článok
- HYRÁNEK, Eduard - ĎURINOVÁ, Ivona. Methods of trademark evaluation. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 104-113 online. VEGA 1/1067/15.
článok
- KUCHTA, Martin - MIKLOŠÍK, Andrej. Refining digital marketing taxonomies: advertising platforms and digital metrics. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 175-185 online. 2015-PSD-PAV-02.
článok
- MIKLOŠÍK, Andrej - ČERVENKA, Peter - HLAVATÝ, Ivan. Impact of accelerated mobile pages format on corporate web sites. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-840-0. ISSN 1339-5726, pp. 204-214 online. 2015-PSD-PAV-01.
článok
- RUŽIČKA, Tomáš. The Consumers perception of the brand in digital environment. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-841-7. ISSN 1339-5726, pp. 255-262 online. I-16-108-00.
článok