Výsledky vyhľadávania
- KISSOVÁ, Jana. Sustainability Attributes in Consumer Behavior. In Academic Research 2023. International Conference. Academic Research 2023 : International Conference. - Prague : Institut aplikovaného výzkumu z.s., 2023. ISBN 978-80-11-03487-0, pp. 100-114. KEGA 019EU-4/2022.
článok
- ORESKÝ, Milan - REHÁK, Róbert. Finančné a cenové rozhodovanie v obchode. Recenzenti: Darina Saxunová, Miroslav Karlíček. 1. vydanie. Bratislava : Wolters Kluwer SR, 2023. 190 s. [11,7 AH]. ISBN 978-80-571-0575-6. [Počet ex. : 10, z toho voľných 0, prezenčne 3]
kniha
- SKÝPALOVÁ, Miroslava. The Influence of Behavioural Effects on the Slovak Online Customer by Gender. In 27th RSEP International Conference on Economics, Finance & Business. 27th RSEP International Conference on Economics, Finance & Business : Conference Proceedings / Full Papers, 8-9 September 2022 Madrid, Spain. - Ankara : BC Publishing, 2022. ISBN 978-605-73146-3-5, pp. 148-154. VEGA 1/0239/19.
článok
- HULA, Róbert. Možnosti využívania neurónových sietí v podmienkach neuromarketingu. In MERKÚR 2022. International Scientific Conference for PhD. Students and Young Scientists. MERKÚR 2022 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. - Bratislava : Vydavateľstvo EKONÓM, 2022. ISBN 978-80-225-5013-0, pp. 100-110.
článok
- HUDÁK, Matej. Nákupné správanie na internete počas pandémie covid-19. In Trends in Application of Statistical Methods for Quality Improvement XIX. (2022). International Scientific Conference. Trends in Application of Statistical Methods for Quality Improvement XIX. (2022) : Reviewed Proceeding of Posts from an 19. International Scientific Conference, July 27th – 29th, 2022, Košice - Rajecké Teplice. - Košice : KKM PHF, 2022. ISBN 978-80-225-4996-7, s. 12-18.
článok
- ČVIRIK, Marián. Consumer Ethnocentrism as a Factor in the Perception of Online Shopping? Some Evidence from Slovakia. In Marketing and Media Identity 2022: Metaverse Is the New Universe. Annual International Scientific Conference. Marketing Identity: Metaverse Is the New Universe : Conference Proceedings from the Annual International Scientific Conference. - Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2022. ISBN 978-80-572-0297-4. ISSN 2729-7527, pp. 19-26. I-22-104-00.
článok
- ŽÁK, Štefan - HASPROVÁ, Mária - RUŽIČKA, Tomáš. Consumer Behaviour Changes in the Era of Digital Marketing. Reviewers: Pavol Križo, Gabriela Pajtinková Bartáková, Martina Jelínková. 1st Edition. London : Sciemcee Publishing, 2022. 103 s. [7,63 AH]. VEGA 1/0505/22. ISBN 978-1-7399378-5-0.
elektronická kniha
- ČVIRIK, Marián. Ethnocentric Tendencies of Consumer Behaviour and its Influence on the Perception of Private Labels. In Central and Eastern Europe in the Changing Business Environment. International Joint Conference. Central and Eastern Europe in the Changing Business Environment : Proceedings from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2022. ISBN 978-80-245-2454-2. ISSN 2453-6113, pp. 1-9 online. I-22-104-00.
článok
- HULA, Róbert - KUKURA, Marek. Trends in the Use of Neuromarketing Tools by Selected Neuromarketing Companies. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Vydavateľstvo EKONÓM, 2022. ISBN 978-80-225-4991-2, pp. 26-38. VEGA 1/0354/22.
článok
- SKÝPALOVÁ, Miroslava. The Influence of Behavioural Effects on the Slovak Online Customer by Gender. In 27th RSEP International Conference on Economics, Finance & Business. 27th RSEP International Conference on Economics, Finance & Business : Conference Proceedings / Book of Abstracts, 8-9 September 2022 Madrid, Spain. - Ankara : BC Publishing, 2022. ISBN 978-605-73146-0-4, p. 14.
článok