Výsledky vyhľadávania
- KMETY BARTEKOVÁ, Mária - BOOROVÁ, Brigita. The Impact of Patent Applications and R&D Expenditure on the Sustainable Brand Index: An Analysis of Innovation's Role in Advancing Sustainability in Finland and Norway. In Economic and Social Development. International Scientific Conference. Economic and Social Development : 114th International Scientific Conference on Economic and Social Development. - Varazdin, Croatia : Varazdin Development and Entrepreneurship Agency, 2024. ISSN ISSN 1849-7535, pp. 119-124. VEGA 1/0465/23.
článok
- POLLÁK, František et al. Reputation Analysis of Selected European and US Brands in the Context of the COVID-19 Pandemic. In International Conference on Entrepreneurship and Economy in an Era of Uncertainty. Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023. - Singapore : Springer Nature Singapore, 2024. ISBN 978-981-97-0995-3, pp. 895-915.
článok
- MARKOVIČ, Peter - POLLÁK, František. Reputation of Family-Owned Businesses: Parent Companies vs. Their Brands in the Context of Global Pandemic. In International Conference on Entrepreneurship and Economy in an Era of Uncertainty. Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023. - Singapore : Springer Nature Singapore, 2024. ISBN 978-981-97-0995-3, pp. 917-937.
článok
- SORRENTINO, Guiseppe et al. Supporting Management Decisions for M&A Transactions Based on the Strategic Allocation of Intangible Assets. - Registrovaný: Scopus. In Problems and Perspectives in Management. - Sumy : LLC "СPС "Business Perspectives". ISSN 1810-5467, 2024, vol. 22, no. 2, pp. 539-554. 2023-05-15-003.
článok
- ČVIRIK, Marián - KUKUČKOVÁ, Zuzana. The Importance and Effectiveness of Audio and Visual Aspects of Brands in Strategic Management. In Studia commercialia Bratislavensia : Scientific Journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Ekonomická univerzita v Bratislave, 2024. ISSN 1339-3081, 2024, roč. 17, č. 2, s. 119-126. I-24-105-00.
článok
- KMETY BARTEKOVÁ, Mária - MAJDÚCHOVÁ, Helena. Innovation as a Catalyst for Sustainability: Examining the Influence of R&D and Patent Activities on the Sustainable Brand Index. - Registrovaný: Scopus. In IDIMT-2024: Changes to ICT, Management, and Business Processes through AI. Interdisciplinary Information Management Talks. IDIMT-2024: Changes to ICT, Management, and Business Processes through AI : 32nd Interdisciplinary Information Management Talks. - Linz : TRAUNER Verlag, 2024. ISBN 978-3-99151-527-2, pp. 203-209. VEGA 1/0465/23, VEGA 1/0462/23.
článok
- CHOMOVÁ, Katarína. The Digital Revolution of Sustainability: Supporting Sustainable Brands Through New Technologies. In Významné aspekty udržateľného rozvoja II. : zborník vedeckých statí. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5091-8, s. 31-40. VEGA 1/0398/22.
článok
- DONOVALOVÁ, Alena - BREZINA, Ivan, ml. Udržateľnosť módneho priemyslu v kontexte podpory značiek šetrných k životnému prostrediu. In Významné aspekty udržateľného rozvoja II. : zborník vedeckých statí. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5091-8, s. 21-30. VEGA 1/0398/22.
článok
- POLLÁK, František - MARKOVIČ, Peter. Reputation Management As a Part of Online Branding Infrastructure of Luxury Hotels on the Adriatic Coast - Pre and Post Covid-19 Perspective. - Registrovaný: Scopus. In TRANSCOM 2023. International Scientific Conference on Sustainable, Modern and Safe Transport. TRANSCOM 2023 : 15th International Scientific Conference of Young Scientists on Sustainable, Modern and Safe Transport. - Amsterdam : Elsevier, 2023. ISSN 2352-1465, pp. 1546–1553. VEGA 1/0140/21, IVSUPS2305.
článok
- BOSÁK, Martin - SURGENTOVÁ, Dajana. Textilný priemysel a greenwashing. In Podniková revue : vedecký časopis Podnikovohospodárskej fakulty Ekonomickej univerzity v Bratislave so sídlom v Košiciach. - Košice : Podnikovohospodárska fakulta EU so sídlom v Košiciach, 2023. ISSN 1335-9746, 2023, roč. 22, č. 2, s. 46-54. KEGA 035EU-4/2022.
článok