Výsledky vyhľadávania
- POLLÁK, František - MARKOVIČ, Peter - DZILSKÁ, Zuzana. Brand Management Through the Coronavirus Crisis - Empirical Analysis of Changes in the Online Reputation of the Best Hospitals in the USA in the Period Before and During the Global Pandemic. In Global Business Conference 2023. Doing Business in a Disrupted World. Global Business Conference 2023 Proceedings : Doing Business in a Disrupted World, Sep 27th-30th 2023, Zagreb, Croatia. - Zagreb : Innovation Institute, 2023. ISSN 1848-2252, pp. 49-50. VEGA 1/0140/21.
článok
- Brand Management. Edited by: František Pollák, Peter Markovič. 1st Edition. London : IntechOpen, 2022. 89 s. [5,6 AH]. ISBN 978-1-80356-000-7.
elektronická kniha
- POLLÁK, František. Introductory Chapter: Brand Management as Part of Corporate Identity. In Brand Management. - London : IntechOpen, 2022. ISBN 978-1-80356-000-7, pp. 3-7.
článok
- HOJDIK, Vladimír - ŠINKOVIČOVÁ, Lucia - REPISKÁ, Radka. An Assessment of Online Reputation of Global Bicycle Brands Based on Their Social Media Activities. In DOKBAT 2022. International Bata Conference for Ph.D. Students and Young Researchers. DOKBAT 2022 : 18th Annual International Bata Conference for Ph.D. Students and Young Researchers. - Zlín : Tomas Bata University in Zlín, Faculty of Management and Economics, 2022. ISBN 978-80-7678-101-6, pp. 160-168. VEGA 1/0646/20 (50%), I-22-109-00 (50%).
článok
- KLEPOCHOVÁ, Dagmar - KORČOKOVÁ, Marína. Manažment značky. Recenzenti: Eva Hanuláková, Gabriela Pajtinková - Bartáková, Milan Markovič. 1. vydanie. Bratislava : Vydavateľstvo EKONÓM, 2022. 343 s. [20,54 AH]. ISBN 978-80-225-4951-6. [Počet ex. : 32, z toho voľných 26, prezenčne 3]
kniha
- POLLÁK, František - DORČÁK, Peter - MARKOVIČ, Peter. Corporate Reputation of Family Owned Businesses- Parent Companies vs. Their Brands. - Registrovaný: Scopus, Registrovaný: Web of Science. In IDIMT-2020. Digitalized Economy, Society and Information Management. IDIMT-2020: Digitalized Economy, Society and Information Management : 28th Interdisciplinary Information Management Talks. - Linz : TRAUNER Verlag, 2020. ISBN 978-3-99062-958-1, pp. 289-296 online. CE1158 ENTER-transfer, VEGA 1/0240/20.
článok
- POLLÁK, František - SVETOZAROVOVÁ, Nella - ŠIMKO, Jozef. Selected Approaches to Sustainable Development of Corporate Reputation - The Reputation of Family Owned Businesses in the Face of Turbulent Environment. In 10th Annual Global Business Conference. Global Business Conference 2019 Proceedings : Doing Business in a Turbulent Environment. - Zagreb, Croatia : Institut za inovacije, 2019. ISSN 1848-2252, pp. 128-138. APVV-15-0511, CE1158 ENTER-transfer.
článok
- POLLÁK, František et al. A Comprehensive Analysis of the Online Reputation of Healthcare Providers Operating on the Slovak Market. In Organizacija in negotovosti v digitalni dobi. Mednarodna konferenca o razvoju organizacijskih znanosti. Organizacija in negotovosti v digitalni dobi : konferenčni zbornik : 37. mednarodna konferenca o razvoju organizacijskih znanosti : 21. - 23. marec 2018, Portorož, Slovenija. - Maribor : Univerzitetna založba Univerze v Mariboru, 2018. ISBN 978-961-286-146-9, s. 863-875 online. APVV-15-0511.
článok
- HOJDIK, Vladimír - MAJTÁN, Štefan. Online reputation management as an integral part of company business management. - Registrovaný: Web of Science. In ISCOBEMM 2017. International scientific conference of business economics, management and marketing. ISCOBEMM 2017 : proceedings of the [2nd] international scientific conference of business economics, management and marketing : may 25 - 26, 2017, Zaječí, Czech Republic. - Brno : Masaryk University, 2017. ISBN 978-80-210-8714-9, pp. 76-83 online. APVV-15-0511.
článok
- POLLÁK, František et al. Online Reputation of Selected Car Brands. - Registrovaný: Scopus, Registrovaný: Web of Science. In IDIMT-2017 : digitalization in management, society and economy. Interdisciplinary information management talks. IDIMT-2017 : digitalization in management, society and economy : [proceedings] : 25th interdisciplinary information management talks : 6.-8.9.2017, Poděbrady, Czech Republic. - Linz : Trauner Verlag Universität, 2017. ISBN 978-3-99062-119-6, pp. 261-268 online. APVV-15-0511.
článok