Výsledky vyhľadávania
- FODRANOVÁ, Iveta. Trebišov – premárnená príležitosť filmového impaktu. In Hospodárske noviny. - Bratislava : MAFRA Slovakia. ISSN 1335-4701, 8. marca 2023, roč. 31, č. 47, s. [1-2]. Dostupné na : <https://hnonline.sk/komentare/komentare/96070912-trebisov-premarnena-prilezitost-filmoveho-impaktu>
článok
- MURIN, Viliam. Úspešný Content Marketing. In Trends in Application of Statistical Methods for Quality Improvement XXI. (2023). International Scientific Conference. Trends in Application of Statistical Methods for Quality Improvement XXI. (2023) : Reviewed Proceeding of Posts from an 21. International Scientific Conference, February 15th - 17th, 2023, Košice - Kaluža. - Košice : KKM PHF, 2023. ISBN 978-80-225-5044-4, pp. 78-86. I-23-105-00.
článok
- DRÁBIK, Peter et al. Marketingová komunikácia a digitálne médiá : praktikum. Recenzenti: Miroslav Karlíček, Jakub Horváth. 1. vydanie. Bratislava : Vydavateľstvo EKONÓM, 2023. 130 s. [5,81 AH]. KEGA 029EU-4/2022. ISBN 978-80-225-5100-7.
kniha
- HOJDIK, Vladimír - UHLIAR, Miroslav. Industrial Organization: An Assessment of Current Situation Within Slovak Advertising Sector. In Economics, Finance and Business Management 2023 : Economics, Management and Entrepreneurship in Digital Age 2023. International Scientific Conference. Economics, Finance and Business Management 2023 [EFAM 2023] : Economics, Management and Entrepreneurship in Digital Age 2023. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5058-1, pp. 174-181. VEGA 1/0582/22.
článok
- POPOVIČOVÁ, Dominika. Inovatívne nástroje marketingovej komunikácie na oslovenie špecifického segmentu seniorov. In MERKÚR 2023. International Scientific Conference for PhD. Students and Young Scientists. MERKÚR 2023 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5112-0, pp. 222-230. KEGA 030EU-4/2022.
článok
- WINKLER, Martin et al. Právo v marketingu. Recenzenti: Tomáš Moravec, Andrea Szakács. 1. vydanie. Bratislava : Vydavateľstvo EKONÓM, 2023. 360 s. [23,30 AH]. KEGA 041EU-4/2022. ISBN 978-80-225-5124-3. [Počet ex. : 12, z toho voľných 9, prezenčne 3]
kniha
- LEHENCHUK, Serhii et al. The Impact of Financial Performance on the Profitability of Advertising Agencies in the Slovak Republic. - Registrovaný: Web of Science. In Strategic Management : International Journal of Strategic Management and Decision Support Systems in Strategic Management. - Subotica : Faculty of Economics in Subotica University of Novi Sad, 2023. ISSN 2334-6191, 2023, vol. 28, no. 1, pp. 41-50.
článok
- ZORKÓCIOVÁ, Otília. Comparative Analysis of Two Chosen Multinationals With the Focus on Their International Marketing and Their Competitiveness. In QUAERE 2023. Interdisciplinární mezinárodní vědecká konference. QUAERE 2023 : recenzovaný sborník příspěvků interdisciplinární mezinárodní vědecké konference doktorandů a odborných asistentů, 26. – 29. června 2023, Hradec Králové, Česká republika. - Hradec Králové : MAGNANIMITAS, 2023. ISBN 978-80-87952-38-2, s. 105-112. KEGA 003EU-4/2022.
článok
- ARTIUKHOV, Artem et al. Implementation of Immersive Marketing Approach at HEIs: Challenges, Obstacles and Perspectives. In RSEP International Conference on Economics, Finance and Business. 30th RSEP International Conference on Economics, Finance and Business : Conference Proceedings : Book of Abstracts. - Ankara : BC GRUP, 2023. ISBN 978-625-99063-0-0, p. 11.
článok
- GBUROVÁ, Jaroslava - ČIRČOVÁ, Vanda. Impact of Innovations on the Promotion of Hotels in Historical Objects: a Quantitative Research From Slovakia. In International Business Information Management Association Conference. Global Economic Development Research within 2025 Vision. Proceedings of the 42nd International Business Information Management Association Conference (IBIMA) : Global Economic Development Research within 2025 Vision. - [Norristown] : International Business Information Management Association, 2023. ISSN 2767-9640, pp. 547-553. FPPV-37-2023.
článok