Výsledky vyhľadávania
- RUŽIČKA, Tomáš. The Consumers perception of the brand in digital environment. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-841-7. ISSN 1339-5726, pp. 255-262 online. I-16-108-00.
článok
- COSKUN, Lucia et al. Digital branding of regional wine companies in Slovakia, Czech republic and Germany. - Registrovaný: Web of Science. In Marketing identity 2016: značky, ktoré milujeme. Medzinárodná vedecká konferencia. Marketing identity 2016: brands we love : conference proceedings from international scientific conference : 8th – 9th november 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-841-7. ISSN 1339-5726, pp. 328-338 online.
článok