Výsledky vyhľadávania
- SILVEIRA, Paolo Duarte - CRISTINA, Marreiros. The Influence of Advertising at the Point-of-Purchase on Shoppers and Brands: An Empirical Study in Convenience Stores. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2023. ISSN 1338-130X, 2023, vol. 14, no. 1, pp. 136-156.
článok
- OGILVY, David. Ogilvy on Advertising. London : Welbeck, 2023. 342 s. ISBN 978-1-80279-496-0. [Počet ex. : 1, z toho voľných 0, prezenčne 1]
kniha
- HOJDIK, Vladimír - UHLIAR, Miroslav. Industrial Organization: An Assessment of Current Situation Within Slovak Advertising Sector. In Economics, Finance and Business Management 2023 : Economics, Management and Entrepreneurship in Digital Age 2023. International Scientific Conference. Economics, Finance and Business Management 2023 [EFAM 2023] : Economics, Management and Entrepreneurship in Digital Age 2023. - Bratislava : Vydavateľstvo EKONÓM, 2023. ISBN 978-80-225-5058-1, pp. 174-181. VEGA 1/0582/22.
článok
- LEHENCHUK, Serhii et al. The Impact of Financial Performance on the Profitability of Advertising Agencies in the Slovak Republic. - Registrovaný: Web of Science. In Strategic Management : International Journal of Strategic Management and Decision Support Systems in Strategic Management. - Subotica : Faculty of Economics in Subotica University of Novi Sad, 2023. ISSN 2334-6191, 2023, vol. 28, no. 1, pp. 41-50.
článok
- MARQUARD, Pascal. Global Trends in Advertising Strategies in a Covid-19 Era: Evidence from China and Germany. In Regionální rozvoj mezi teorií a praxí. - Praha : Vysoká škola regionálního rozvoje Praha, 2022. ISSN 1805-3246, 2022, č. 1, s. [1-15].
článok
- MIKLOŠÍK, Andrej et al. The Attitudes of Slovak Digital Native Students towards Online Video Advertising. - Registrovaný: Web of Science, Registrovaný: Scopus. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2022. ISSN 1338-130X, 2022, vol. 13, no. 1, pp. 92-106 online. VEGA 1/0737/20.
článok
- KOPČÁKOVÁ, Janka. Basic Differences Between Advertising and Sales Promotion in the Communication Mix. In Trends in Application of Statistical Methods for Quality Improvement XVIII. (2022). International Scientific Conference. Trends in Application of Statistical Methods for Quality Improvement XVIII. (2022) : Reviewed Proceeding of Posts from an 18. International Scientific Conference, May 18th – 20th, 2022, Košice - Rajecké Teplice. - Košice : KKM PHF, 2022. ISBN 978-80-225-4975-2, p. 7 online.
článok
- KONEČNÝ, Michal et al. Analysis of the Czech Advertising Market and Its Main Players. In International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021). SHS Web of Conferences. - Paris : Édition Diffusion Presse Sciences, 2022. ISSN 2261-2424, pp. [1-6] online. VEGA 1/0140/21.
článok
- MATUŠÍNSKÁ, Kateřina - STOKLASA, Michal. Advertising Strategy According to the Concept of the FCB Model in the Conditions of the Various Generations. In E+M. Ekonomie a management : vědecký ekonomický časopis. - Liberec : Ekonomická fakulta Technické univerzity v Liberci, 2021. ISSN 1212-3609, 2021, roč. 24, č. 4, pp. 189-205.
článok
- CHUNG, Yessica C.Y. - CHANG, Hung-Hao - KITAMURA, Yukinobu. Digital and Traditional Media Advertising and Business Performance of Agribusiness Firms – Empirical Evidence in Japan. In Agricultural Economics. - Praha : Czech Academy of Agricultural Sciences, 2021. ISSN 1805-9295, 2021, vol. 67, no. 2, s. 51-59.
článok