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Marketing ethics

  1. Title Marketing ethics : cases and readings
    Author infoPatrick E. Murphy, Gene R. Laczniak
    Author Murphy Patrick E.
    Co-authors Laczniak Gene R.
    Issue dataUpper Saddle River : Pearson/Prentice Hall , 2006. - 172 s.
    ISBN0-13-133088-8
    Document kindmiscellanea
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 17 - Etika. Morálka
    Keywords marketing * etika * rozhodovanie * etika podnikateľská * štúdie prípadové
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number820703

    Call numberLocationSublocationInfo
    820703OBFKnižnica Obchodnej fakultyIn-Library Use Only

Number of the records: 1  

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