Strategies Retaining Customers

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Title	Strategies Retaining Customers . Chapter 46
Translation	Stratégie na udržanie zákazníkov
Author info	Dagmar Lesáková
Author	Lesáková Dagmar EUBOBFKMA - Katedra marketingu OBF
Source document	Knowledge - Economy - Society : dilemmas of the contemporary management. S. 667-673. - Cracow : Foundation of the Cracow University of Economics, 2012. ISBN 978-83-62511-07-5
Document kind	schedule of articles from year books
Language	English
Country of Edition	Poland
systematics	339.138 - Marketing
Keywords	spotrebitelia * lojálnosť zákazníkov * marketing * stratégia marketingová
Annotation	Udržanie zákazníkov a nárast lojálnosti zákazníkov ako úloha marketingovej stratégie spločnosti.
Public work category	Scientific titles in foreign noticed scientific year-books (not conference)
Database	PUBLIKAČNÁ ČINNOSŤ
No. of Archival Copy	E12 01718-001, kópia plného textu

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Number of the records: 1