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Cases in Advertising and Promotion Management

  1. Title Cases in Advertising and Promotion Management
    Author infoJohn A. Quelch, Paul W. Farris
    Author Quelch John A.
    Co-authors Farris Paul W.
    Issue dataHomewood : IRWIN , 1991. - 908 s.
    Issue3. ed.
    ISBN0-256-09689-9
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 659.1 - Propagácia. Reklama
    Keywords propagácia * reklama * riadenie predaja * podpora predaja * štúdie prípadové
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number732579

    Call numberLocationSublocationInfo
    732579SEKSklad knižničného fonduavailaible

Number of the records: 1  

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