Number of the records: 1  

Simulated Test Marketing

  1. Title Simulated Test Marketing : Technology for Launching Successful New Products
    Author infoKevin J. Clancy, Robert S. Shulman, Marianne M. Wolf
    Author Clancy Kevin J.
    Co-authors Shulman Robert S.
    Wolf Marianne M.
    Issue dataNew York : Lexington Books , 1994. - 306 s.
    Issue1. ed.
    ISBN0-02-905505-9
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords výrobky nové * technológie nové * modelovanie * modely simulačné * výskum vedeckotechnický * počítače * marketing
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number739647

    Call numberLocationSublocationInfo
    739647SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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