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How to market to consumers

  1. Title How to market to consumers : ten ways to win
    Author infoJohn A. Quelch
    Author Quelch John A.
    Issue dataNew York : John Wiley and Sons, Inc. , 1989. - 224 s.
    ISBN0-471-61853-5
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords propagácia * spotrebitelia * tovar spotrebný * reklama * marketing manažment * marketing strategický * USA
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number746601

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    746601SEKSklad knižničného fonduavailaible

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