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Principles of Marketing

  1. Title Principles of Marketing
    Author infoRobert F. Lusch, Virginia N. Lusch
    Author Lusch Robert F.
    Co-authors Lusch Virginia N.
    Issue dataBoston : Wadsworth , 1987. - 757 s.
    Issue1. ed.
    ISBN0-534-038897-2
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * manažment * prieskum trhu * plánovanie * plánovanie výroby * rozhodovanie * financie * účtovníctvo
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number690899

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    690899SEKSklad knižničného fonduavailaible

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