Number of the records: 1  

Place branding

  1. Title Place branding : glocal, virtual and physical identities, constructed, imagined and experienced
    Author infoRobert Govers and Frank Go
    Author Govers Robert
    Co-authors Go Frank M.
    Issue dataHoundmills : Palgrave Macmillan , 2009. - 324 s.
    ISBN978-0-230-23073-6
    Document kindmonographs
    LanguageEnglish
    Country of EditionGreat Britain
    systematics 339.138 - Marketing
    Keywords regióny * úroveň rozvoja hospodárskeho * úroveň životná * kultúra * identita * výhody konkurenčné * výstavba investičná * obchod * marketing * porovnanie medzinárodné * výskum
    DatabaseBOOKS
    Copy count2, currently available 1, at library only 1
    Call number844957, 845787

    Call numberLocationSublocationInfo
    844957SEKSklad knižničného fonduavailaible
    845787SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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