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Marketing management

  1. Title Marketing management
    Author infoRussell S. Winer, Ravi Dhar
    Author Winer Russell S.
    Co-authors Dhar Ravi
    Issue dataUpper Saddle River : Pearson/Prentice Hall , 2011. - 506 s.
    Issue4th ed. , International edition
    ISBN978-0-13-038792-9 , 0-13-038792-4
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing manažment * manažéri * marketing strategický * analýzy * výskum * rozhodovanie * produkty * komunikácia * reklama * kanály distribučné * marketing priamy * predaj * riadenie vzťahov so zákazníkmi * služby
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number845790

    Call numberLocationSublocationInfo
    845790SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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