Number of the records: 1
Marketing communications
Title Marketing communications : a brand narrative approach Author info Micael Dahlén, Fredrik Lange, Terry Smith Author Dahlen Micael Co-authors Lange Fredrik Smith Terry Issue data Chichester : John Wiley & Sons , 2010. - 584 s. ISBN 978-0-470-31992-5 Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * komunikácia marketingová * analýzy * plánovanie * kontrola * reklama * podpora predaja Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 853188
book
Call number Location Sublocation Info 853188 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1